Donor
Gardening Scroll down
From Donation to Relationship
Most nonprofits spend significant time and resources finding new donors. Yet research shows that acquiring a new donor costs nearly ten times more than continuing a relationship with someone who already believes in your work.
Drawing on insights from the UDARTA:EG study of 300+ Indian nonprofits, this guide offers toolkits to shift donor engagement from reactive to retention-focused.
Cultivation in Action
A step by step guide
to donor engagement through the journey of Nidhi, our perennial supporter.
Follow Nidhi's journey across four chapters to see how everyday giving can grow from a one-time transaction into a lasting relationship. Each chapter blends real-world moments with practical tools to help nonprofits guide donors naturally. Your donors may be at different stages of this journey — explore the chapters in any order, choose what serves you best. While Nidhi is a single fictional supporter, you can use these systems and processes to cultivate a relationship with a large and engaged community of givers for your cause.
Select a chapter to begin
CHAPTER I: Network Expansion
Before seeking support, understand who’s already in your circle.
This chapter helps you map your existing network so fundraising starts with relationships, not cold outreach.
I. Network Expansion
II. First Donation
III. Stewarding Donors
IV. Donors to Champions
V. Bonus Chapter
Select one of the two options to reveal the right way
SCENARIO 1
Imagine, you need to raise funds to de-silt a lake. How would you begin?
Select one of the two options to reveal the right way
Bonus Chapter
No single team owns the donor experience
As supporters move across stages, effective coordination between programme, communications, and fundraising teams ensures consistency, continuity, and trust.
Check the toolkit to learn how to build this alignment.
Stewardship is a
team effort
A ready to use guide that helps fundraisers make the case for donor stewardship to their leadership and other team members.
Toolkit #8
Getting Your
Team On Board
A ready to use toolkit that helps fundraisers make the case for donor stewardship to their leadership and other team members.
Download the complete set of fundraising tools
Find everything you need in one place to start building a structured, relationship-led approach to engaging everyday givers, working at your own pace with the resources that best fit your organisation.
Follow along
Choose the path that fits your work
Explore the Field Guides and discover how to turn community generosity into sustained mission success.
UDARTA:EG Field Guide
Introduction
Unlock the power of everyday giving using what’s already working across India.
Unlock the power of everyday giving using what’s already working across India.
UDARTA:EG Field Guide ON
Volunteer Engagement
Create a community of volunteers around your cause through structured and meaningful engagement strategies.
Create a community of volunteers around your cause through structured and meaningful engagement strategies.